THE DEVELOPMENT OF QUALITY MANAGEMENT STRATEGY TO SENIOR HIGH SCHOOL (A Case Study at Some Public Senior High Schools and Vocational High School in Bandung City)

Hadi Masyhur


This study aimed at developing a strategy of quality management of senior high
schools in Bandung City through education services satisfying students. Qualitative
and quantitative methods were used. Results of the study showed first satisfaction index
score of secondary education service in Bandung City was 1.74 (unsatisfactory). Second
Quality management strategy developed through five strategic elements covering arena,
vehicle, differentiation, stage and economic logic. Third, Balanced Scorecard mapped
the strategy result through four perspective comprising learning and growth, internal
process, customer, and financial. The study suggested several recommendations. First to
assure teachers’ competencies, system of quality management needs to be developed with
quality standard and use of Information and Communication Technology (ICT) in order
to add learning resources for teachers and students, besides, school management will be
able to conduct partnership and networking for continuous quality improvement. Second
policy concerning with development of blue print for quality improvement of senior high
schools in Bandung need to be issued. Third performance contract between headmaster
and Bandung board of education in dealing with fulfillment of the blue print based on
key performance indicators need to be organized. Fourth Quality Award Program for
achievement of secondary education quality that will make school proud and create new
conducive climate for secondary school need to be arranged.
Keywords: Strategy, Quality, Balanced Scorecard

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IJE | ISSN: 1978-1342